NEW!!! Classes are now being held at the new Donna Altes Hospitality Training Center at Napa Valley College!

Calling all winery managers and associates:

Please join me for this newly added course designed with winery tasting room educators in mind. This class focuses on enhancing upselling methods and sales pitch delivery. It is designed to refine the approach of winery tasting room associates, helping them craft compelling and personalized sales pitches that resonate with guests.

As wineries increasingly rely on direct-to-consumer sales, tasting room associates play a critical role in revenue generation and brand loyalty. This course provides structured sales training tailored specifically to the wine industry, filling a gap between traditional hospitality education and the specialized needs of winery operations.

Instructor: Sharon Woschitz, WSET