The Juice® Voices

Stevie Kim

Stevie Kim is an Italian wine evangelist with a global reach. Her vertical focus for the past 10+ years has been on the promotion, education, and communication of Italian wine. Born in Korea and raised in the United States, Stevie is now based in Verona, a world-renowned center of wine production and trade.

She attended the NYU Leonard N. Stern School of Business (BS with a double major in International Marketing and Economics) and, after settling in Italy, obtained an MBA at Bocconi University’s School of Economics and Management. She subsequently earned a postgraduate specialization in Wealth Management at the University of Pennsylvania’s Wharton School and began her WSET Diploma from the Weinakademie Österreich in Rust, Austria during the pandemic.

As Vinitaly Managing Partner, Stevie leads a series of important brands and events centered around Vinitaly, one of the largest wine and spirits trade fairs in Europe. These include OperaWine (partnering with Wine Spectator), wine2wine Business Forum, 5StarWines – The Book, and Vinitaly International Academy (VIA). To date, VIA has taught more than 1,500 candidates and certified 464 Italian Wine Ambassadors, of whom 22 are also Italian Wine Experts. From conception to delivery, Stevie has established these events as landmark moments on the international wine calendar.

Stevie is always seeking innovative ways to communicate Italian wine, with a strong creative emphasis on social media and educational platforms. Recognizing the potential of podcasting as a medium for long-form storytelling and audience connection, she launched the Italian Wine Podcast in 2017 — the first English-language podcast dedicated exclusively to Italian wine. Now broadcasting seven days a week and surpassing eight million listens, it has become the top wine podcast in the world, providing an invaluable platform to engage a global community of wine enthusiasts.

Stevie is also the driving force behind Mamma Jumbo Shrimp, a project that began as an umbrella brand for podcasts, books, and videos and evolved into a full-fledged media agency focused on communication, promotion, and education for the wine industry. With a team and network of international collaborators, the agency helps Italian wineries discover and share their stories worldwide.

The Mamma Jumbo Shrimp YouTube channel releases new videos weekly, including Stevie’s On the Road Edition series, which explores wineries and regions across Italy. The brand also produces books, such as Social, PR e media relations del vino, which offers insights into modern communication strategies for brand presence and consumer engagement in the U.S. market. Other recent publications include The Jumbo Shrimp Guide to Italian Wine, The Jumbo Shrimp Guide to International Grape Varieties, Mamma Jumbo Shrimp’s Vine & Prejudice: Fake Science and the Search for the Perfect Grape, and Italian Wine Unplugged 2.0 — the second edition of the influential Italian wine textbook (reviewed on JancisRobinson.com) and winner of the 2023 OIV Award in the “Wines and Territories” category.

https://mammajumboshrimp.com
https://www.italianwinepodcast.com
https://www.youtube.com/@mammajumboshrimp
https://www.instagram.com/steviekim222/
https://www.linkedin.com/in/stevie-kim-0646b04