The Juice® Voices

Discover the voices driving innovation, education, and passion in wine, spirits, beer & more.

Discover More The Juice® Voices

Sam Capaldi

Sam is the CEO of Samantha Sommelier, founder of the Sam Somm Wine Club, and co-founder of the wine label Faff Wine Co. A certified sommelier through the Court of Master Sommeliers, she’s widely known as the “no-snob somm™”, bringing deep wine expertise together with what Forbes once described as a “certain unhinged energy.”

Through her rapidly growing Sam Somm Wine Club, Sam has created a vibrant wine community that brings together people of all ages, backgrounds, and experience levels. Each month, she introduces members to small, often under-the-radar wineries and passionate winemakers from around the world—shining a spotlight on hidden gems and helping people discover bottles they might never find otherwise.

Sam’s work and perspective have been featured in Forbes, Good Morning America, Oprah Magazine, E! News, and Food & Wine. She has represented the 14 Hands brand, collaborates with boutique wineries globally, and is the trusted go-to sommelier for Kaitlyn Bristowe (The Bachelorette and founder of Spade and Sparrows Wines).

Whether hosting tastings, building community, or championing small producers, Sam’s mission is simple: make wine less intimidating, more inclusive, and a lot more fun, while proving that you don’t have to take wine (or yourself) too seriously to love it deeply.

Follow Sam on IG & Tiktok for weekly fun couch crusher pairings.

https://www.instagram.com/samanthasommelier
https://www.instagram.com/samsommwineclub/
https://www.instagram.com/faffwine
https://www.samanthasommelier.com
https://www.tiktok.com/@samanthasommelier?lang=en


Discover More The Juice® Voices