Georgia Panagopoulou, known internationally as Wine Gini (@wine.gini), is a globally recognized Content Creator & Digital Marketing Strategist. Through her agency wine.gini (est. 2017), she contributes to the wine industry by helping wine brands, producers and institutions shape their voice, storytelling and social media presence through high-impact content and strategic communication.
Her work has been internationally featured by leading media including Wine Enthusiast, The Sunday Times, VinePair, The Buyer, The Independent, The Drinks Business, and The Telegraph, among others. Wine Gini’s community ranks among the world’s top Instagram wine communities since 2017, and her audience combines both global wine lovers and wine professionals—from export/import, marketing, media and education to hospitality, e-shops and wine institutions.
With partnerships implemented across 25+ countries (including collaborations with wineries, producers, appellations, institutes, marketing agencies, ministries of tourism and global wine brands), Georgia has become a reference point for wine communication at an international level. She has visited 45+ wine countries worldwide, spanning both classic and emerging markets, including destinations outside the EU such as China, Japan, Australia, New Zealand, South Africa, Canada, North America, Argentina and Uruguay.
Beyond social media, she maintains a strong presence as a digital wine marketing thought leader, appearing in interviews, podcasts and TV, while also speaking at conferences and coordinating tastings, masterclasses, VIP wine trips and educational collaborations with venues and universities.
Georgia’s expertise is supported by a strong academic background including an MSc in Chemical Engineering, an MSc (OIV) in Wine Management, AgriFood Leadership program, a Social & Digital Media Diploma, and ongoing studies as a WSET Level 4 Diploma student. She has also been recognized on LinkedIn as a Top Content Marketing Voice addressing wine professionals globally.
Her distinctions include Women of Wine & Spirits Awards 2024 – Best Social Media Wine Marketer and World Wine Influencers Awards 2025 – Best Wine Travel Content Creator.
Her mission is simple: "Let's make wine social".
https://instagram.com/wine.gini
https://linktr.ee/wine.gini
https://www.linkedin.com/in/gpanagopoulou/