Online Class

The BUSINESS Of Wine Online Course - 25% Off!

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    Tue, January 30, 2024 (12:00 AM - 12:00 AM)

Cost: $450.00 with discount

The Business of Wine is designed for wine professionals, job seekers, and curious consumers who are interested in learning more about the wine business. Critical for anyone who needs or wants to be familiar with costs, operations, distribution, and point-of-sale considerations, the course also provides a competitive advantage to anyone looking for career or business opportunities in the wine industry.

  • Professional development and advancement.
  • Looking for a job or opportunities in the wine industry.
  • Students in WSET, MW, Society of Wine Educators, or other wine education programs.
  • Anyone considering starting a wine-related business!

Regularly $599.00, now $450.00 - USE DISCOUNT CODE 25FALL2023

Always-on 24×7 web-based course. Work at your own pace directly from the Wine Business Education site. This eight-lesson self-study course is a project-based program designed to provide a systematic approach to learning about the business(es) of making and selling wine.

"I thoroughly enjoyed your wine business course and learned a lot as it had me think of the wine business in a whole new light." Dennis Fraley, wine educator and blogger;

"What I learned from Tim’s course, The Business of Wine, will be invaluable for achieving my goals providing services to the wine industry as I now have a much deeper understanding of the operations and business strategies of various players in the business." Susan Rogers, Partner, The Potomac Law Group

"After growing wine grapes for 18 years, my wife and I wanted to start a winery. I found Tim's "Understanding the Business of Wine" on-line course offered a comprehensive overview of the creation & running of a winery. Beyond the class, we continue to have access to the business resources & Tim too! Thanks for the great class." Bentley Mooney

"I passed both the tasting and theory parts of the stage 2 MW exam on the first attempt. I still can’t believe it! Without the amazing Wine Business class you taught, I don’t think I would have passed. Especially that you taught me the MW way of thinking. I applied that in my studies and in the exam. Apparently that worked!" Gus Zhu, Master of Wine

Course Goals

Through a combination of video lectures, project-based learning, selected reading, and optional activities, students will be able to:

  • Understand the contribution of the individual components (grapes, production, cellaring, and packaging) to a wine product's potential cost and value.
  • Describe the business issues associated with viticulture, production, marketing, distribution and points of sale.
  • Evaluate alternative approaches for the weighing the quality and financial options associated with viticulture, production, marketing, distribution and points of sale.
  • Calculate costs associated with the different components of a wine business: wine cost of goods, sales channel options, marketing and point of sale.
  • Expand the understanding of distribution and regulatory issues to include the international wine market.
  • Assess the internal environment of a wine product or business, identifying the strengths and weaknesses in a wine business by conducting a SWOT analysis.
  • Assess the external environment, identifying the opportunities and threats to a wine business by conducting a SWOT analysis.
  • Draft a plan for going to market with a new wine product or business.
  • Plan for and consider understanding global supply and demand issues and effects, future wine markets, and alternative channels of wine commerce.


  • class
  • winebusiness
  • business
  • winery
  • tastingroom
  • distribution
  • retail
  • operations
  • sommelier
  • startup
  • finance
  • industry
  • viticulture
  • winemaking
  • wset
  • wse
  • tasting room

Hosted by
HanniCo LLC

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