Penn State Extension Cork and Cellar Tour Tuscany-Wine Marketing

November 9, 2018 (Fri)

Tuscany Italy
View full itinerary, below


Cost: $2778/Double Occupancy

View more details below



We’ve crafted a wine tour to expand your education on the art of running a tasting room.

The Italian wine industry excels at teaching consumers about their heritage and unique products through high quality consumer experiences. We hope to share with you both tasting room design examples as well as the skills necessary to develop and improve the consumer experience at your own tasting room.  

Following the tour you will be able to bring lessons learned home to your own staff and hopefully making improvements to your own operations.

Please find attached the details of the tour.

Registration deadline is August 15, 2018.

Limited to 20 participants.



Friday, November 9, 2018


Participant Arrival in Italy

Participants check into the designated hotel in Florence, Italy with trip leader, Tanya Lamo.

Welcome reception

Saturday, November 10, 2018


Tour wineries in Chianti Region

Lodging in Radda, Italy

Sunday, November 11, 2018


Tour wineries in Chianti Region

Guided tour of UNESCO World Heritage Site, Siena

Lodging in Radda, Italy

Monday, November 12, 2018


Tour wineries in the Brunello Region

Lodging in Radda, Italy

Tuesday, November 13, 2018


Tour wineries in the Chianti Region

Tour UNESCO World Heritage Site, San Gimignano

Lodging in Radda, Italy

Wednesday, November 14, 2018


Tour winery in Chianti Region

Free-time in Florence

Lodging in Florence

Farewell dinner in Florence

Thursday, November 15, 2018



Visit Event Website: