Please join Regine T. Rousseau, Founder and CEO of Shall We Wine and Craig Hiljus of Puente Internacional on Friday, June 25, 2021 @ 6pm CST.
A 30+ year veteran of the adult beverage business, Craig has experienced it from all sides of the business: Distributor, Brand, Agency, and cocktail trade. After growing up in the business, he career began hitting the streets of Chicago, Missouri and Texas for brands, before finding new challenges on the agency side of the business, leading brands with national integrated sales & marketing engagement strategies.
With spirits in the blood, the cocktail renaissance was calling. While developing leading beverage & cocktail programs, a passion for independent makers took root. Supporting this segment led to taking the helm of the spirits program at a local Chicago distributor before joining Salvador Chavez and La Luna Mezcal to bring this amazing agave spirit to the world.
“I went up in the Sierra’s in Michoacán with Chava, saw where this spirit comes from, met the people that have had it in their blood for generations, and that was it. After spending a lifetime in the booze business and experiencing something so authentic, there was just no looking back.” Saludos!