The Millennial Wine Beer & Spirits Competition is the first of its kind. A wine and spirits competition based on the palate of the Millennial Consumer. Millennials are currently the largest existing generation on the planet. As they continue to develop in their careers, their purse power gets stronger and stronger.
As a producer, this market is not one to miss. Setting up a foundation as a Millennial friendly brand is hugely important for the longevity and success of a brand. Finding that market of consumers who enjoy and appreciate what you do is vital. As a consumer, there are so many brands to choose from. And making sure you align with their brand values, enjoy their products, and are provided the right experience when consuming that brand, are at the utmost importance. We make it our job to cater to both the millennial consumer and the producer reaching out to millennials.
Our competition is unlike any other. All of our judges are Millennials (Aged 22-39) from all different areas of expertise. We have bar managers and sommeliers, food writers and bakers, models and venture capitalists. They all have one very important thing in common: their knowledge and ability to influence others. Some of our judges are very well versed in the fields of wines and spirits. They may work with them every day crafting the perfect wine lists of perfect cocktails. Some of our judges drink wines and spirits all the time, understanding their personal preferences.The combination of the expert consumer and the novice is what gives us the perfect understanding of the actual millennial market and the average consumer.
Our judges undergo a blind tasting process where they blindly evaluate your wines and spirits. They determine the quality and the purchase-ability simply by taste.Once our winners are announced, we work with our influencer judges to share your products to their followers. These followers trust the influencers, because they enjoy their content, and because they actually like your product.
To register your wine visit millennialcompetition.com/wine-registration