Local Event

McKinney Wine & Music Festival Presented By H-E-B

This event has ended.

    Sat, October 14, 2023 (12:00 PM - 5:00 PM)

Towne Lake Recreation Area
1405 Wilson Creek Parkway
McKinney, TX 75069
view map
Enjoy delicious wine and live music in McKinney, Texas!

The McKinney Wine & Music Festival Presented by H-E-B will take place on Saturday, October 14th at the beautiful Towne Lake Park! This event is FUN & DELICIOUS! Get your tickets now before they sell out!

The 7th annual event will feature hundreds of delicious wines to taste from local award-winning wineries, renowned California wineries and beyond! Indulge in a vast selection of delicious wines under the giant oak trees at Towne Lake Park!

Three bands will be featured on the TEXANS CREDIT UNION Main Stage set on the water’s edge! Enjoy live music while you taste wine, and shop with local vendors! The lineup includes: Downtown Fever, Maylee Thomas Band and a closing act that will be announced soon!

Participate in grape stomping competitions, enjoy delicious cuisine, shop with over 80 fabulous local vendors, enjoy cold craft beer at the UNION BEAR beer garden, check out the fun event photo op activations and snap your photo in the PRESTIGE COMMUNITY CREDIT UNION wine lover photobooth and experience a FUN day filled with WINE & MUSIC in McKinney, Texas! Grab a partner and stomp some grapes Lucy and Ethel style to win WINE at the Grape Stomping Stage!

NEW IN 2023: Attendees with the ($45) wine tasting pass (or the VIP pass) can visit the H-E-B tent to enjoy delectable cuisine and wine pairings from their lead chef and culinary team!

VIP is the best way to experience the festival and tickets are very limited! ($85) Be our VIP guest at the festival and enjoy the wine tasting pass with 20 wine tasting tickets, food and wine pairings at the H-E-B culinary tent, and all day access to the TRINITY FALLS VIP tent! The VIP tent features: The VIP bar with exclusive wines and craft beer from Stone Brewing, Happy Dad, and Stix Ice House, delicious bites from Wild Fork Foods, Casa Del Bro, Hawaiian Bros, Jaspers, Flemings Steakhouse, Shark Club, Shake Shack and Dillas Quesadillas! The H-E-B dessert and wine bar, lounge seating, VIP photobooth, fun activations, and lawn games! The first 100 VIP guests will receive a VIP Swag Bag from Trinity Falls! (Must be 21+ to enter the VIP area.)

Mini Wine Tasting Pass: ($35) Includes a wine glass and 10 wine tasting tickets to use at any of the festival wineries! (The wine glasses are a hard plastic you can take home with you; the event takes place in a park!)

Wine Tasting Pass: ($45) Includes 20 wine tasting tickets to use at any of the festival wineries, and access to the H-E-B culinary tent where you will enjoy delicious food and wine pairings!

A big THANK YOU to our major sponsors for making the event possible! H-E-B, Trinity Falls, Texans Credit Union, Union Bear Brewing Co, Zin Zen Wine Bistro, Prestige Community Credit Union, Park Place Acura, Total Point Emergency Center, Maverick Windows, McKinney Community Development Corporation and Visit McKinney!

For more information visit the event website: www.mckinneywinefestival.com

Become a vendor or sponsor at this FUN event! Click HERE to apply as a vendor or Email us at hello@sbghospitality.com for sponsor information!

McKinney Wine & Music Festival gives back to local nonprofits: Love Life Foundation and The Warriors Keep! Learn more about Love Life Foundation and their mission HERE and more about The Warriors Keep HERE!



• Parking is FREE at the event!

• The event is rain or shine. No refunds. Location is subject to change as needed within McKinney, Texas.

• No outside food or beverage allowed (except water)

• Children are welcome (There are no children themed activities)

Advertising and promotional/community event funded in part by Visit McKinney TX

Advertising and promotional/community event funded in part by Mckinney Community Development Corporation

© 2017-2023 SBG Hospitality, LLC All Rights Reserved. All materials contained on this site are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of SBG Hospitality, LLC

More information:
Find out more here


  • Towne Lake Recreation Area
  • Things to do in McKinney, TX
  • Texas Wine & Food Events
  • McKinney Wine & Food Events