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Fine Vintage - The Business Of Wine

    Past Event: Sat, October 5, 2019 (1:00 PM - 5:30 PM)

University of Calgary, Downtown Campus
906 - 8th Ave SW
Calgary, Alberta T2P 1H9
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Cost: $249

Working in the wine industry is not only a great way to spend your life, but it's also full of business opportunities. This course looks at how to develop a career in the wine industry and how to make money. We examine the business of owning and running a vineyard. We look at producing wine, and the various options for doing that, including building a winery. Costs and financial breakdowns are provided. Strategies are discussed.

We then get into the distribution side, and look at starting an agency as well as working for an agency. We provide a stepped approach to help you achieve your goals. We also look at starting a retail store, and working in one.

We examine what's involved in working in a whole variety of professions in the wine industry, along with approximate salaries, for positions such as Viticulturalist, Winemaker, Sales Manager and rep, Export Director, Retailer and other roles. We discuss education paths to qualify you in these fields and recommend approaches to developing your career.

Throughout the day we discuss business opportunities in the vast number of niches in the industry that are often unexplored and offer great potential for profit.

We also taste 6 wines during the course, chosen to illustrate points related to the business of wine, and also for your enjoyment. If you already have a starter kit with 6 ISO glasses please bring them to the course. Otherwise you will need to buy them when you register for $45.

This is an excellent course for anyone working in wine, or looking to start a wine business.

More information:


  • Event
  • wine
  • University of Calgary
  • Downtown Campus
  • Calgary