Featured Virtual Tasting: Women Champions Of Seattle - hosted by EVO

Online Class Premier Host

Marketing Wine


Cost: $339

In the fast-paced world of media and marketing, wineries must be current on the latest trends and adept at time-tested strategies for success. Following an overview of the intrinsic elements of marketing -- research, targeting, positioning, and branding -- we'll explore the major tenets of wine marketing including locating and working with distributors, portfolio placement, promotions/incentives, and pricing structures. We'll also look at how to build your customer base on-premise, off-premise, and direct-to-consumer using traditional -- public relations, websites, blogs, and emails -- as well as unique forms of marketing.


Course Date(s)

October 12 - November 9

More information:
http://neverstoplearning.net/wine

Tags

  • class
  • wine
  • education
  • networking
  • marketing
  • branding

Hosted by
SDSU Global Campus

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