This 3-hour online class will teach you how to convert tasting room guests to wine club members. You will have 12-months of online access. CERTIFICATION SENT UPON COMPLETION!
Club members are the annuity for your winery but oftentimes tasting room teams feel uncomfortable offering the wine club to guests. Converting Guests to Club Members isn’t about sales… it’s about listening to guests and linking their interests to the wine club
The student will learn:
To apply a beginning, middle, end technique for increasing wine club conversion
To identify 4 guest types
To link the guest’s interest to the wine club benefits
To understand the sales hierarchy
*available on desktop, laptop, iPad or iPhone