Online Class Premier Host

Business Of Wine Online

Cost: 599.00

Everything you need for a profitable wine career

Understanding terroir, tasting notes, and grape characteristics are instrumental in becoming a wine expert. But that knowledge doesn’t always pay the bills. 

Business of Wine offers a behind-the-scenes look at how the wine industry actually works, teaching you the key considerations needed to be profitable at every level of the wine supply chain, from grape to glass.

This course can be tailored to your individual goals, whether you want to launch a wine business, have an edge in your wine career, or excel in higher-level certifications. 

Developed by Master of Wine Tim Hanni, Business of Wine is an exclusive online adaptation of the exact course he has been teaching in universities worldwide for years.

By the end of the course, you’ll be able to:

  • Calculate ALL costs of a wine business, including wine cost of goods, marketing, sales, and operational expenses
  • Understand sales strategies and distribution channels, including the complex world of importing and exporting 
  • Conduct a SWOT analysis to assess the internal and external environments of a wine business

Module 1

Intro to Workbooks and Supply/Value Chain

  • Introduction
  • Videos
  • Quiz

Module 2

Wine Marketing, Branding, Sales and Distribution

  • Introduction
  • Videos
  • Required Reading
  • Quiz

Module 3

Business of Grapes: Pricing, Factors and Supply Chain

  • Introduction
  • Videos
  • Required Reading
  • Quiz

Module 4

Wine Production Models: Cost of Goods, FOB Pricing and Wine Production Models

  • Introduction
  • Videos
  • Required Reading
  • Quiz

Module 5

Winery Operations and Production Alternatives: Bulk, Blending and Negociants

  • Introduction
  • Videos
  • Wine Blending Profitability Workbook Tutorial
  • Hands On Blending
  • Required Reading
  • Quiz

Module 6

Pricing, Sales Channels and Distribution

  • Introduction
  • Wine Pricing Calculator Tutorial
  • Videos
  • Required Reading
  • Quiz

Module 7

Point of Purchase: Selling Wine to Consumers, Income Opty and DTC

  • Introduction
  • Videos
  • Required Reading
  • Quiz

Module 8

Exporting and Importing: Global Market and Wine Data

  • Introduction
  • Videos
  • Required Reading
  • Quiz


Tags

  • class
  • wine business
  • online wine course

Hosted by
Napa Valley Wine Academy

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