For centuries, the hilltop villages and undulating valleys, the cobbled paths and pebble-strewn shores of the Provence region of France have enticed and enraptured. From painters seeking to capture the ever-changing light in Ménerbes, writers hoping to describe the indescribable beauty of hot-pink bougainvillea juxtaposed with the brilliant sky-blue backdrop of the Cote d’Azur village of Èze, and historians wishing to walk in the footsteps of the brilliant craftsmen of the intricate caves in Gordes, to travelers striving to experience every nuance in between, Provence has long been a place to fulfill — and to enflame — passions.
In today’s world of experiential travel, painters, writers, historians, and travelers, alike, continue to flock to southeastern France to immerse their senses in the richness of the Provençal culture: to see the kaleidoscope of colors woven into its landscape, touch history in its centuries-old, herringbone-patterned stone walls, hear the Mistral whistling through branches in its myriad olive groves, and smell the ever-present perfume of lavender in its wine and on the wind. More so, though, experiential travelers today seek to better understand a culture one flavor … one bite at a time — tasting the history, art, and ingenuity of people and place by way of its cuisine.
Culinary tourism such as this continues to lead industry growth, according to the Travel Tourism & Research Association, and niche culinary travel such as chef- and sommelier-led tours will be a driving force going forward. So, when we learned Premier Tours & Travel — a long-standing tour and travel agency in nearby Pawleys Island — had teamed up with Charleston-based Chef Bob Waggoner, owner of In the Kitchen with Chef Bob Waggoner cooking school, to offer chef-led tours, our interest was piqued.
We had the opportunity this past September to follow them to Provence to get a first-hand understanding about culinary tourism, as well as their collective approach to standing out in the experiential travel world.
Cheférentiel Treatment
Maria Cartwright, President of Premier Tours & Travel, has more than three decades as a South Carolina business owner developing high-end national and international tours and travel for groups both large and small. She has remained successful by always providing dedicated, personalized service to her clients — before, during, and after their travels. As well, Ms. Cartwright’s unsurpassed knowledge of the industry has kept her (and her clients) at the forefront of travel trends — which ultimately resulted in her walking into Chef Waggoner’s cooking school approximately 18 months ago to suggest they collaborate on a culinary travel series.
While traveling the A8 en route to our first stop in Grasse, we asked Ms. Cartwright why she had chosen to partner with Chef Waggoner on a culinary travel series. She shared,” I knew Bob was a local Charleston legend, having brought a AAA Four-Diamond award to the Charleston Grill for a dozen or so years, and I believed if we combined our strengths, we could create awesome, immersive culinary travel experiences.”
Chef Waggoner’s culinary knowledge and experience were established well before he honed them in the Lowcountry, with coveted roles throughout the United States, France, and Venezuela. While in France, he spent nearly a dozen years working in Michelin-star restaurants, including as Chef de Cuisine at two-Michelin star Le Vieux Moulin in Beaune. In addition, he has been the host of numerous culinary-focused television programs in the United States, receiving an Emmy for his show, Off the Menu. This blend of culinary prowess and approachable persona made him a solid choice to host a culinary tour. We asked Chef Waggoner what his goal was in doing so and he shared, “Every night in my kitchen, I host people from all walks of life, from all over the world. They all share an incredible love of food and they’re all seeking an experience that is comfortable yet pushes their culinary boundaries, pushes them slightly out of their comfort zone. With our tours, Maria and I hoped to deliver the same comfortable experience as I do in my kitchen, while also giving them access to custom, professional, authentic, exclusive and, of course Instagrammable, opportunities that challenge and transform them.”
Over the course of the 12-night tour through Provence, we experienced the dedication Ms. Cartwright and Chef Waggoner have to client service, their passion for being fully immersed in the local culture and cuisine, and their desire to leave both the Provençal locals and their clients positively transformed by their interactions — something we now consider cheférentiel treatment in this travel niche.
The “Holy Trinity” in a Premier Experience
Exploring Provence with Ms. Cartwright and Chef Waggoner provided a myriad of memorable experiences for their traveling companions. Their significant advanced planning and on-their-toes responsiveness along the way served to enhance what they consider their “holy trinity” for travel — transformative tours, authentic tastings, and hands-on, collaborative prep for nightly Chef’s dinners, which we highlight below.
Transformative Tours
Mougins. Grasse. Nice. Villefranche-sur-Mer. Èze. Aix-en-Provence. Gordes. Roussillon. Bonnieux. Menérbes. Avignon. Châteauneuf-du-Pape. St. Remy-de-Provence. Les Baux-de-Provence. L’Isle sur la Sorgue. Over the course the tour, very few stones in very few villages were left unturned exploring the rich, diverse history, architecture, arts, and lifestyle of Provence. We found it to be a carefully curated blend of castles and cathedrals, parks and palaces, and markets and museums — many guided by hand-selected local experts like endearing Beatrice and Corinne, while others were at leisure or under the tutelage of Chef Waggoner himself.
Regardless of place or guide, the participants on the tour were served Provence on a platter and they ate it up, seeming to always enjoy the spontaneity of their hosts. Whether learning about the intricate science of creating irresistible perfumes at Maison Galimard in the perfume capital of the world, Grasse; strolling the famous Marche aux Fleurs Cours Saleya in Nice or the Saturday market in Aix-en-Provence; discovering the art of making world-renown candied fruit at La Maison du Fruit Confit by Les Fleurons d’Apt; walking in the footsteps of Van Gogh and Frédéric Mistral in St. Remy-de-Provence; or learning about life in Gordes in the Middle Ages at the Caves du Palais Saint-Fermin, the daily tours engaged all senses and could not help but transform perspectives.
Authentic Tastings
If the travelers on this tour were not fully transformed solely from a cerebral perspective, they most certainly were from a visceral one. Unique tastings — selected to expand palates and push culinary boundaries — were at the forefront of the itinerary and included spontaneous, Chef-selected cheese, meat, fruit, vegetable, nougat, and pastry tastings while strolling through local markets. Food tours with a local guide, enhanced by Chef Waggoner’s ability to bond with the locals, led to unprecedented access to small kitchens and artisan processes and exclusive wine tastings at high-end cellars like Cave St. Charles in Châteauneuf-du-Pape.
Other delicious and memorable tastings included the olive oil tasting at the small farm of Moulin à Huile du Mas St. Jean, where the group was mesmerized by the passion and emotion of owner Magali as she shared her family’s long history and profound dedication to their farm and their olive oil, which is now in the kitchens of nearly 60 Michelin star restaurants. During the personal tour of the gardens at the home of Madame Anne Morand above the Caves Palais du Saint-Fermin, the guests experienced her personal favorite wines, the finest nougat from Maison Perrert, and unsurpassed hospitality, which led to her being invited to join the group that evening for the Chef’s dinner. We found both to be such authentic and transformative experiences, we certainly could not hope for more from a culinary tour.
Interactive Cooking Experiences
After three nights in a Relais & Chateaux hotel near Grasse, Chef Waggoner and his entourage of culinary pilgrims moved to a villa with views of the fairytale village of Gordes. The picturesque, Provençal stone villa was selected by his team to provide the luxurious, yet comfortable, inclusive atmosphere Ms. Cartwright and Chef Waggoner sought to cultivate – particularly during the interactive preparation of the nightly chef’s dinners. Chef Waggoner shared, “It was important to me that we provided accommodations where everyone would feel comfortable coming in and rolling up their sleeves to slice and dice and learn alongside me just like a holiday dinner with family.”
Each day while out touring and tasting, Chef Waggoner and guests would cull the markets — from Aix-en-Provence and Gordes to St. Remy-de-Provence and L’Isle sur la Sorgue — and artisan shops for local ingredients to use for the dinner each evening. From local poultry, game, meats and fish, such as farm-raised chicken, duck legs, whole Bar (Mediterranean Seabass), mussels, lamb and beef tenderloin; and local fruits, vegetables and herbs, such as champignons, cèpes, heirloom tomatoes, melons, Mirabelle and Quetsch plums, rosemary, thyme, basil, and capers; to cheeses and charcuterie, such as Tomme de Savoie and Reblechon, and saucisse sèche (salami) infused with lavender or cured from donkey; and sweets such as nougats and pastries — every dinner was lesson in living a French Provençal life.
Each evening as the sun set over Gordes, the “sous chefs” would join Chef Waggoner in the kitchen to help prepare the Chef’s Dinner — with a glass of wine in hand and café music playing the background, of course! Some evenings Chef Waggoner’s wife, Christine, made desserts with the crew, sharing her memories and her family’s traditional recipes for Clafoutis and crêpes. Chef Waggoner shared, “We hope that when these people — our new friends — walk away from this trip they have gained a true understanding of what life is all about in France. It is a simple recipe: Wandering a market for fresh ingredients, bringing those home to share with your family, and spending time prepping them together, which all blend to create a wonderful dish enhanced by wonderful conversation, food and wine.”
At the farewell dinner for the tour, one of the guests, Ms. Alice Gyug (Mt. Pleasant, SC) summed up her experience exploring Provence with Premier Tours and Chef Waggoner both poignantly and emotionally, “I have always dreamed of seeing Provence. You have given me that and so, so much more. I never dreamed I would see so much and experience so many unique things. I will never forget it! Thank you!” We think Ms. Cartwright and Chef Waggoner’s hopes were achieved! It will be our pleasure to follow Premier Tours & Travel and our local culinary expert, Chef Waggoner, as they wander far and near with each new group of culinary travelers on their In the Global Kitchen Tours — broadening perspectives and palates along the way.
Additional Information
Award-winning Premier Tours & Travel host, in partnership with Chef Bob Waggoner, the In the Global Kitchen Tours, dedicated to elevating the culinary travel experience through curated, guided programs.
Upcoming tours include:
Argentina
February 2021
Tuscany
April 23-May 9, 2020
May 8-19, 2020
October 9-October 20, 2020
Provence
May 19-30, 2020
May 29-June 9, 2020 (Sold Out)
Burgundy
September 7-September 18, 2020
September 17-September 28, 2020
If you are interested in learning more or would like to book a private tour for you and your family or friends, you are invited to call Premier Tours & Travel at 843.237.9903 or visit them at http://premiertravelsc.com.
This article originally appeared in the December issue of Charleston Magazine and can be seen in its entirety at http://premiertravelsc.com/Page/News or on the magazine's Travel page: charlestonmag.com/travel.
