New 8 week online course, Understanding the Business of Wine, starts Wednesday, October 23rd. It covers the wine supply chain from beginning to end, involves our proprietary financial workbooks for vineyards, wine production, tasting room operations, and more.
This is a project-based program designed to provide a systematic approach to learning about the business(es) of making and selling wine. It is flexible and customizable to each participant’s goals and needs from wine-knowledgeable novice, students engaged in wine studies such as WSET, SWE and Masters of Wine, to seasoned wine veterans. Critical for winery principals who need to be familiar with costs, operations, distribution and point-of-sale considerations, the course also provides a competitive advantage to anyone looking for career or business opportunities in the industry.
The course is indispensable for winemakers, viticulturists and marketing professionals wanting to expand upon their knowledge of business strategy and anyone considering–or already in the process–of starting a winery or a wine-related business; any wine professional looking to understand the different segments of the industry and how they connect and interact with one another.