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Local Event
Cost: $325.00 includes seminar, lunch, materials, 30 days of post-seminar online support, HST exempt
Enjoy discovering new wines, beers, spirits?
Enjoy international travel?
Explore career opportunities in the beverage alcohol industry.
During this day-long seminar experts will provide an overview of the multi-billion dollar imported beverage alcohol industry; the job opportunities and how to establish your own import agency.
If you are a collector, you will learn how to bring those great tasting discoveries found while aboard home to stock your cellar while minimizing the costs.
During the day, you will learn:
MORNING SESSION
Where to find new and interesting wines, spirits and beers
How to start your own successful import agency
Determining the best strategy for new product development
How to negotiate with suppliers
Marketing channels - which are the best for you and your suppliers
Opportunities as a Consignment and/or Private Stock Agent
Employment opportunities in the beverage alcohol industry
A light lunch will be served.
Afternoon Session
How products are priced
Agent commissions and promotional allowances
Ordering samples
Dealing effectively with the LCBO
Selecting the right products for today's market
How the LCBO selects products and how to increase your chance of success
Vintages - a lucrative market
Determining the best strategy for a new product launch
Working with LCBO wine consultants - how to find an sales support at store level
Working with the media
Other provincial markets: Privatization, Options & Opportunities
AS AN ADDED BONUS Apart from the written material provided at the seminar, those attending will be provided with 30 Days of post-seminar online support.
Charles Steven is the principal of CS TRENHOLME & ASSOCIATES - an international Sales & Marketing Consulting firm supporting the beverage alcohol industry. He has been involved in all facets of agency management, supplier relations and he also assists with LCBO negotiations. Since first offering this seminar in 1993, many attendees have gone on to find employment in the industy or have started their own successful agencies. For more information about Steven as well as CS Trenholme & Associates take a...
Hosted by
CS Trenholme & Associates
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