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Business Opportunities In The Wine Industry

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    Mon, April 23, 2018 (6:00 PM - 9:00 PM)

San Diego State University
5250 Campanile Drive
San Diego, Calif. 91982-1920
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Cost: $349

This course presents an overview of the many possibilities in this exciting industry through exploring current wine market trends and an analysis of issues involved in wine business start-ups and potential strategies for success. Production, importing, distribution, and retail segments will be examined through a specific case study approach. Pricing, positioning, marketing, and operations components will be analyzed as they relate to the wine business model. You will learn how to develop a business plan specific to the wine industry. Guest speakers will share their real life experiences and perspectives.

Tags

  • Event
  • wine
  • San Diego State University
  • San Diego
  • Things to do in San Diego, Calif.
  • Western Wine & Food Events
  • San Diego Wine & Food Events

Hosted by
SDSU Global Campus

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