True or False: People who taste wines often, such as sommeliers, may actually re-wire their brains to perceive wines differently from less frequent tasters?
In a study published bu ScienceDirect.com in 2005, brain imaging techniques employed on both sommleiers and wine consumers showed marked differences in brain activity between the groups when tasting wines. Specifically, the sommeliers employed more activity in brain areas that are associated with previous cognitive, mnemonic and emotional experiences than consumers. This suggests an integration of brain activity for experienced tasters when tasting wine that is different than what happens in the brains of casual wine drinkers.
About The Contributor
Joe Roberts is the creator of the popular & award-winning website 1WineDude.com, which publishes wine reviews, interviews, & entertaining Op/Ed commentary on the wine world. He lives in Pennsylvania with his wife Kerri, daughter Lorelai Kate, and their oversized Italian mastiff Brunello. You can follow his exploits (and witty “mini” wine reviews) on twitter at twitter.com/1winedude & facebook at facebook.com/1winedude.