True or False: People who taste wines often, such as sommeliers, may actually re-wire their brains to perceive wines differently from less frequent tasters?

A. True

In a study published bu in 2005, brain imaging techniques employed on both sommleiers and wine consumers showed marked differences in brain activity between the groups when tasting wines. Specifically, the sommeliers employed more activity in brain areas that are associated with previous cognitive, mnemonic and emotional experiences than consumers. This suggests an integration of brain activity for experienced tasters when tasting wine that is different than what happens in the brains of casual wine drinkers.

About The Contributor

Joe Roberts is the creator of the popular & award-winning website, which publishes wine reviews, interviews, & entertaining Op/Ed commentary on the wine world. He lives in Pennsylvania with his daughter Lorelai Kate. You can follow his exploits (and witty “mini” wine reviews) on twitter at & facebook at

Visit Joe Roberts's web site