True or False: The higher your emotional ties to wine and food matching, the less likely you are to perceive the match as a good one.

B. False

According to Master of Wine Tim Hanni's research into food and wine pairing, the more emotionally invested you are in selecting a particular wine to match with a particular food, the more likely you are to perceive that match as working well. Hanni cites this as a psychological phenomenon, and a "self-fulfilling prophecy of wine and food matching, not an experiential reality."

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Joe Roberts is the creator of the popular & award-winning website, which publishes wine reviews, interviews, & entertaining Op/Ed commentary on the wine world. He lives in Pennsylvania with his daughter Lorelai Kate. You can follow his exploits (and witty “mini” wine reviews) on twitter at & facebook at

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