Pam Walden started in the wine business in 2000 with her then partner and husband Aron Hess. After they divorced in 2009, she took over the winemaking and created Willful Wines starting with the 2011 vintage using the first crop from the vineyard that they planted in the Dundee Hills. After Aron died tragically young at the beginning of 2013, Pam sold the vineyard to be able to spend more time with her two boys, Samson and Cato. She continued to work hard in the cellar and the vineyard, learning everything she could from friends and colleagues and honing a style all her own that is now the heart of Willful Wine Co.