Marketing Wine

March 22, 2018 (Thu) from 6:00 PM - 9:00 PM

San Diego State University
5250 Campanile Drive
San Diego, Calif. 91982-1920

View Map   |   619-594-3946

Cost: $339

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Educational     Networking     Wine    

In the fast-paced world of media and marketing, wineries must be current on the latest trends and adept at time-tested strategies for success. Following an overview of the intrinsic elements of marketing -- research, targeting, positioning, and branding -- we'll explore the major tenets of wine marketing including locating and working with distributors, portfolio placement, promotions/incentives, and pricing structures. We'll also look at how to build your customer base on-premise, off-premise, and direct-to-consumer using traditional -- public relations, websites, blogs, and emails -- as well as unique forms of marketing.

Visit Event Website: neverstoplearning.net/wine