This course presents an overview of the many possibilities in this exciting industry through exploring current wine market trends and an analysis of issues involved in wine business start-ups and potential strategies for success. Production, importing, distribution, and retail segments will be examined through a specific case study approach. Pricing, positioning, marketing, and operations components will be analyzed as they relate to the wine business model. You will learn how to develop a business plan specific to the wine industry. Guest speakers will share their real life experiences and perspectives.