SDSU Business of Wine: Marketing Wine Course

March 22, 2018 (Thu)
6:00 PM - 9:00 PM

Extended Studies Center Building
5701 Hardy Ave
San Diego, CA 92182

View Map  |   619 594-1138

Cost: $339 Early registration discount of $20 until March 12.

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Easter     Wine     Networking     Educational    

In the fast-paced world of media and marketing, wineries must be current on the latest trends and adept at time-tested strategies for success. Following an overview of the intrinsic elements of marketing -- research, targeting, positioning, and branding -- we'll explore the major tenets of wine marketing including locating and working with distributors, portfolio placement, promotions/incentives, and pricing structures. We'll also look at how to build your customer base on-premise, off-premise, and direct-to-consumer using traditional -- public relations, websites, blogs, and emails -- as well as unique forms of marketing.

Course runs from 3/22/18 - 4/19/18 at SDSU.