Business of Wine Program - Business Opportunities in the Wine Industry

April 23, 2018 (Mon)
6:00 PM - 9:00 PM

San Diego State College of Extended Studies
5250 Campanile Drive
San Diego, CA 92182-1920

View Map  |   619-594-1138

Cost: $349 with early registration of April 13

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Educational     Networking     Wine     Easter    

This course presents an overview of the many possibilities in this exciting industry through exploring current wine market trends and an analysis of issues involved in wine business start-ups and potential strategies for success. Production, importing, distribution, and retail segments will be examined through a specific case study approach. Pricing, positioning, marketing, and operations components will be analyzed as they relate to the wine business model. You will learn how to develop a business plan specific to the wine industry. Guest speakers will share their real life experiences and perspectives.

Course Dates: Apr 23, 2018 - May 21, 2018