The third Thursday in November is known the world over as Beaujolais Nouveau Day. Beaujolais has always made a vin de l’annee to celebrate the end of the harvest, but until World War II it was only for local consumption. Some in Beaujolais saw the potential for marketing Beaujolais Nouveau. Not only was it a way to clear lots of vin ordinaire at a good profit, but selling wine within weeks of the harvest was great for cash flow. Hence the idea was born of a race to Paris carrying the first bottles of the new vintage. As far as the quality of the wine……….
Jump forward some 75 years, and the wines of this oft-maligned region are changing fast. A renewed emphasis on quality is propelling these 100-percent Gamay wines onto the radar screens of collectors and drinkers alike. And the crus – the villages in the north of the region – are leading the way. Wines from these crus can stand against many fine Burgundies, and at a fraction of the price. They have fruit, structure and age-ability, yet are easy to drink upon release. What more could any wine drinker ask?
Join us on Beaujolais Day as we sample an assortment of these charming, underappreciated wines; from this year’s Nouveau to some cru favorites.
Over 20 wines will be available for tasting.