Students will learn all aspects of selling both beer and wine in a restaurant during this 3-week course. They will learn how to promote each to not only increase beverage sales but give the customer a greater experience which will lead to more positive reviews, and greater revenue for the restaurant as a whole.
In addition, students will learn how to cross-sell as well as upsell while enhancing the customer experience. They will also be provided with tools to learn beyond the course and further their knowledge for personal and/or professional gain in the craft beer and wine industries, while networking with like-minded individuals.
This course is part of the Professional Certificate in Craft Beer program through SDSU's College of Extended Studies.