Business Opportunities in the Wine Industry

May 9, 2017 (Tue)
6:00 PM - 9:00 PM

San Diego State University
5250 Campanile Drive
San Diego, Calif. 91982-1920

View Map  |   619-265-7378

Cost: $309 or $339 after April 29

View more details below

Educational     Networking     Weekly Event     Wine    

This five-week course is part of the Professional Certificate in the Business of Wine program at San Diego State University.

It presents an overview of the many possibilities in this exciting industry through exploring current wine market trends and an analysis of issues involved in wine business start-ups and potential strategies for success.

Production, importing, distribution, and retail segments will be examined through a specific case study approach. Pricing, positioning, marketing, and operations components will be analyzed as they relate to the wine business model.

You will learn how to develop a business plan specific to the wine industry. Guest speakers will share their real life experiences and perspectives.