This five-week course is part of the Professional Certificate in the Business of Wine program at San Diego State University.
It presents an overview of the many possibilities in this exciting industry through exploring current wine market trends and an analysis of issues involved in wine business start-ups and potential strategies for success.
Production, importing, distribution, and retail segments will be examined through a specific case study approach. Pricing, positioning, marketing, and operations components will be analyzed as they relate to the wine business model.
You will learn how to develop a business plan specific to the wine industry. Guest speakers will share their real life experiences and perspectives.