This six-week course is designed to provide students a framework to develop a business model for their craft beer concept and a business plan to bring it to market. Using a proven methodology for business model development, students will work through the concept development process to confirm the market is interested in their product. With a thorough understanding of the marketplace, students will be prepared to develop a business plan based on facts and figures ready for investors.
Students must be at least 21 years of age to take this course and have completed CB 0001: Exploring Craft Beer and CB 0004: Brewery Start-Up I.
This course is part of the Professional Certificate in the Business of Craft Beer through SDSU’s College of Extended Studies.