Marketing Wine

April 6, 2017 (Thu)
6:00 PM - 9:00 PM

San Diego State University
5250 Campanile Drive
San Diego, Calif. 91982-1920

View Map  |   619-594-1138

Cost: $339

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Educational     Networking     Weekly Event     Wine    

Following an overview of the intrinsic elements of marketing -- research, targeting, positioning, and branding -- the class will explore the major tenets of wine marketing including locating and working with distributors, portfolio placement, promotions/incentives, and pricing structures. It will also look at how to build your customer base on-premise, off-premise, and direct-to-consumer using traditional -- public relations, websites, blogs, and emails -- as well as unique forms of marketing.  

This five-week course is part of the Professional Certificate in the Business of Wine program through SDSU’s College of Extended Studies.