Marketing Craft Beer

March 1, 2017 (Wed) from 6:00 PM - 9:00 PM

San Diego State University
5250 Campanile Drive
San Diego, Calif. 91982-1920

View Map   |   619-594-1138

Cost: $299

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Educational     Networking     Weekly Event     Wine    

This course involves a comprehensive study of the basic concepts, techniques, and tools for developing marketing strategy for the business of craft beer.

The six-week course is designed to prepare students to help organizations decide which consumer groups to serve, which product and services to produce, and to set appropriate levels of promotional effort, pricing, and other considerations in generating sales. Some of the topics to be covered include; marketing concepts, terminology, and the application of strategies within contemporary craft beer marketing situations.  

This course is part of the Professional Certificate in the Business of Craft Beer through SDSU’s College of Extended Studies.