Local Wine Events

Event Details

Wine OR Wine & Food

Tags:   Wine   Educational  

The Tasting Room Management Certificate helps prepare you for more responsibility by taking courses in direct shipping, staffing, marketing, wine club management, data base management, sales, budgeting, and customer relationship management.

The Tasting Room Management Certificate requires the completion of (8) half day courses, which can be completed this semester or at your own pace. The fee is $150 per course.

Students wishing to complete the Certificate can choose any five elective courses but must complete these three core courses:

·         Introduction to Tasting Room Management

·         State Compliance for Direct Shipping

·         Building a Profitable Wine Club

These professional development courses are open to the public and may be taken individually or collectively. All courses are offered at the SSU campus.

This spring we are offering:

·         Winning Distribution Strategies: February 24; 8am - Noon

·         Building a Profitable Wine Club: February 24; 1pm - 5pm

·         State Compliance for Direct Shipping: March 2; 8am - Noon

·         Introduction to Tasting Room Management: March 2; 1pm - 5pm

·         Innovative Wine Marketing & Brand Momentum; March 16; 8am - Noon (Napa)

·         Practical Strategies to Increase Wine e-Commerce Sales: March 16; 1pm - 5pm (Napa)

·         Exit Strategy, Brand Building and Value: March 23; 8am - Noon

·         Managing Performance of Tasting Room Employees: March 23; 1pm - 5pm

·         Introduction to IRI/Nielsen Scan Data: April 13; 8am - Noon

·         Wine Marketing: April 13; 1pm - 5pm

·         Selling Through the Tasting Room: April 20; 8am - Noon

·         The DNA of Consumer Experience: April 20; 1pm - 5pm

·         Federal Wine Compliance: Taking the Mystery Out of the Process; 8am - Noon

 Who should attend?

·         Wine industry professionals seeking to update their knowledge of management and marketing.

·         New industry participants who need a solid foundation of information to be successful.

·         Investors or career changers who want to explore the opportunities for being part of the exciting world of wine.

For more information or to register, call Marcia Harrigan at 707-664-3011

You may also register online. Be sure to have the following:

·         Class Number

·         Credit Card

·         Social Security Number