Local Wine Events

Are you a wine enthusiast, aficionado? Ever dreamt of becoming a sommelier, wine shop owner or even winemaker? Do you want your passion to become your career?

This seminar is designed for individuals who are thinking of switching their career to the wine industry and provides a broad and insightful view of the industry including:

• How most people get started with their wine careers
• What are the educational options including certificates and diplomas
• Career paths with wineries
• Career paths with liquor stores
• Career paths with wine bars / restaurant / hospitality
• Career paths at wine importers / distributors
• Other career path: wine journalism, wine educators, wine tourism, etc…
• Main trends in the wine industry you should be aware off

Space is limited to allow for participants to ask personal questions. Advanced purchase is advised.

Presenter: Professor Laurent Guinand is the president of GiraMondo Wine Ventures – a wine business consulting firm – who has been teaching at different graduate institutions for the past few years. He was an adjunct professor of international business at the Fletcher School of Law and Diplomacy where he taught to graduate students of Harvard Business School, Harvard Kennedy School, MIT Sloan School and of course the Fletcher School. He is currently a lecturer in international wine business at the Bordeaux International Wine Institute and the Fuqua School of Business (Duke University).

Professor Guinand holds a Ph.D. in economics from the University of Paris XIII. He is also a graduate of the Fletcher School of Law & Diplomacy at Tufts University and of the Ross School of Business from the University of Michigan at Ann Arbor. Laurent is a member of the Society of Wine Educators and the American Association of Wine Economists. Laurent writes professionally forWine Business International and Wines & Vines and is a frequent speaker in international conferences and trade shows.

This seminar is an aggregation of several seminars he teaches to graduate students in wine related programs.