WineFuture 2009 has been created by The Wine Academy of Spain to gather in Spain some of the world’s leading wine personalities.

During these two days wine these experts from around the globe will comment on current topics such as the economic crisis, consumption, sales, market trends, climate change, packaging, etc. All the speakers will be asked to offer solutions to some of the issues and show practical cases if available.

The event will be organized every two years with the goal of becoming a point of reference for analysing the most relevant issues that our industry faces.

• The global economic crisis.
• How to improve consumption.
• How to improve sales in the on-trade.
• Emerging and interesting markets: Asia, Russia and Scandinavia.
• Business opportunities of climate change and the environment.
• Wine education for increasing sales and consumption.
• The role of wine writers and critics in the future of the industry.
• Wine fairs and competitions as marketing and sales strategies.
• The importance of Internet for promoting sales and consumption
• Challenges and opportunities for the Spanish wine industry on the
  international arena.
• Trends and tendencies in the off trade.
• The importance of brands in the future of the industry.

• Thanks to the level of the speakers, the relevance of the topics to be covered and the considerable international media promotion, the organizers expect the following attendance:

• 500 delegates to attend the conference
• 350 tasters to attend Robert Parker´s tasting
• 100 wineries to be represented with tasting tables in the trade show area
• More than 40 nationalities
• Over 50 journalists from more than 30 countries
• Profile of the attendees: