February 22, 2009 (Sunday)

Featuring Rob Kaufelt, Jeanette Hurt, Laura Werlin & Janet Fletcher

Featuring 10 Artisan Cheese Producers, Sonoma Valley Wines and Ales

February 23, 2009 (Monday)

*Maintaining Value, Opening session with Ig Vella opening

"The more things change, the more they stay the same"

*Ig Vella, Fred Mertens & Sid Cook

*Featured Guest Keynote Speaker, Rob Kaufelt

*Spanish Cheese Conversation with Mariano Gonzales

February 24, 2008 (Tuesday)

*Sid Cook, Carr Valley Cheese,

Maintaining Value as a Farmstead Cheesemaker & Dairy Relations

* Building a cheese facility and the steps with Petra Cooper

*The purchasing power of small cheese shops working together, with Gordon Edgar, Sam Mogannam, Ray Bair & Rob Kaufelt

*Retail Margin and Mark Ups with UC Davis Bees Butler

*Marketing Panel with Janet Fletcher, Judy Creighton, Tami Parr, Jeanette Hurt

*Values of you relationships moderated by Sheana Davis & Franklin Peluso,

*Placing products into distribution channels and regions

*Update on California USDA & FDA with John Macy & Les Wood

*Values of Distributor placement in the food chain

*The Renaissance of Cheddar in the United States and Why:

Tim Walsh & Pat Ford, Monty Mcintyre & Mandy Johnston

*Kathleen Shannon Finn, the value of a distributor to the producers