Seventy-two craft breweries from 18 different states will each send one product to serve at the event, hailed by many industry experts and beer fans alike as the premier craft beer festival in the nation. A 73rd beer, Collaborator, is a joint project between members of the Oregon Brew Crew homebrewing club and Widmer Brothers Brewing Co. More than 60,000 beer connoisseurs annually travel from around the world to sample the vast number of beer styles, which highlight the influences that different regions have on the brewing process.

Joining the breweries are industry exhibits by hop growers, homebrewers, breweriana collectors, and national beer writers. Four days of live music showcases the best high-energy talent the Northwest has to offer. Food booths sell meals and alternative beverages, while the Crater Lake Soda Garden provides handcrafted sodas free of charge to minors and designated drivers. Minors are allowed into the event when accompanied by a parent.

Admission to the festival grounds is free; however, a 2008 souvenir mug costing $5 is required for consuming beer. The mug is good for all four days, and mugs from previous years will not be filled. All beer is purchased with tokens, which cost $1 apiece. Patrons pay four tokens for a full mug of beer, or one token for a taste. Sales of mugs and tokens cease ½-hour each evening prior to the close of the event.